I'm like a personal trainer for your website.
I'm like a personal trainer
for your website.

Lose the churn. Feel the burn.

Lose the churn. Feel the burn.

Help me help you... Help me help you...
Have you considered a total makeover?
|
Have you considered a total makeover?
|

When your website needs more than lipstick.

When your website needs more than lipstick.

Let's TalkLet's Talk
 
 
Up your tech savvy. Choose your battles.
Up your tech savvy. Choose your battles.

Getting pulled down rabbit holes?

Getting pulled down rabbit holes?

Let's Make a PlanLet's Make a Plan
 
 

Vintage Cars

Vintage Websites  

Time for an OverhaulTime for an Overhaul

I'm an independent IT consultant and digital product manager.

BASED IN LOS ANGELES
clients
FORMER CLIENTS

What can I do for you?

Whether building an MVP for your startup or expanding your business with Ecommerce, producing a high-performing website can quickly get complicated and expensive without proper guidance.

I am an advocate for your goals. Allow me to demystify the process and assist you in producing a great solution.

Book a FREE 30 minute Call

Why work with me?

20 years of experience in:
  • IT Consulting
  • Brand Strategy
  • User Experience (UX)
  • Web Design
  • Web Development
  • Ecommerce
  • Software UI
  • Online Advertising
  • Content Marketing
  • DevOps / InfoSec
  • Services

    Text
    Launching a new website can be overwhelming

    HTML, PHP, CSS, WTF? There are literally thousands of tools and tech you can use to build your website. But how to choose the right one? Take the guess work out by hiring a digital product manager you can trust to be informed and help you make the best decisions for your project goals. I work with clients large and small, helping stakeholders understand, scope out, and prepare to launch new ventures.


    NEW WEBSITE/MVP SERVICES:
    • Expert in WordPress, Shopify and custom solutions
    • Forecast costs and resources to launch your project
    • Utilize a visual task management and collaboration board on Miro
    • All sites are responsive and mobile-ready
    • Integrate extensive analytics to get accurate reports
    • Coordinate social media and content marketing campaigns
    • Ads, affiliates, promotional landing pages and microsites
    • Conduct information security and site audits to ensure best performance
    • Ongoing maintenance retainers & subscriptions
    EXAMPLE ESTIMATES (turn-key in USD):
    Personal Brand Site
    $1,500
    Startup MVP
    $5,000
    Startup Ecommerce
    (WooCommerce or Shopify)
    $7,500
    Custom Ecommerce / SaaS
    $25,000 +
    Maintenance
    starts at $250 per month

    A good digital product manager:
    PwC
    Assists from concept to launch
    GET A STRONG START
    • Scope out cost, time and resource needs in advance
    • Present all options to reduce production time or expense
    • Explain complex ideas into layman's
    Image
    Develops short and long-term plans
    GOING FOR GROWTH
    • Develops a master schedule with tasks, sprints and deliveries
    • Leads team meetings and stand-ups
    • Collaborates with other teams to triage tasks
    Image
    Oversees security and quality control
    KEEPING MOMENTUM
    • Maintains and oversees IP security
    • Administrates production through development and QA
    • Conducts future-proofing to accommodate version upgrades
    Image
    Manages both the team and the tech
    A VIRTUAL TEAM
    • Chooses reliable talent
    • Employs third-party tools and services as needed
    • Provides a good task management system
    Image
    Is passionate and driven
    A UNIQUE PERSPECTIVE
    • Diversified experience
    • Directs time and resources for maximum ROI
    • Able to authoritatively answer most questions that arise during the process.

    Microretreats

    Treat your team to my unique on-site corporate wellness program

    In an overstimulating world, it's important to manage our nervous systems to avoid burnout. As a techie and yoga therapist, I created my Microretreat program to help my fellow office colleagues "switch off". The program is deeply relaxing and therapeutic; designed by a techie for techies. Contact me to discuss bringing microretreats into your office. It's serene AF.

    • 45, 60 or 90 minute programs
    • All levels, low intensity
    • Deep stretching & relaxation
    • Roaming massage therapists
    • Live music or singing bowls
    • Mats, props and pillows provided
    • Held in your space or a suitable space closeby
    Corporate packages start at $500.

    Projects

    The future of public transportation
    Image

    Solving traffic in cities, today.

    All the technology necessary to make public transportation safe, easy and ubiquitous is already here. Waiting on future tech or big companies to solve urban transportation will only make our cities less livable.

    View the pitch deck

    COMPANIES CAN SOLVE HOMELESSNESS
    Image

    A CSR program to reduce homelessness

    With urban communities at a breaking point and public services overwhelmed, it's time for the private industry to step up with actionable solutions to alleviate the scourge of poverty and homlessness in our cities.

    View the pitch deck

    DIGITAL ENGAGEMENT PLATFORM
    Image

    Digitizing old school habits

    In many legacy industries, resistance to change and new tech creates a competitive disadvantage. The Digital Engagement Platform was created to help old school management consultants interact with their clients.

    COLLABORATION for REMOTE TEAMS
    Image

    A Scrum/Kanban system built on Miro

    With so many tools available for production teams, it's hard to find a system that's both robust and lightweight. We built a custom project management system using the online platform Miro that allows our location-independent team to interact effortlessly.

    Image

    Past Work

    img18
    Vejo.com Subscription Ecommerce

    Assisted Vejo in launching their hi-tech blender and pod subscription service on Shopify Plus. Because who doesn't need a bluetooth-enabled, portable smoothie maker?

    img22
    Microsoft.com Store

    My team at Booz Digital put together Microsoft.com's Ecommerce to be efficient and minimal without losing its...Microsoft-ness.

    img18
    Media Discovery Widget

    The first HTML5 interactive movie and television discovery widget to be integrated into product pages by a certain internet giant.

    img22
    Microsoft Windows

    Yep, I was part of the interface team that brought you the Windows OS...
    I'm sorry and you're welcome.

    img22
    Interactive Ad Campaigns

    After adding it up, I've been responsible for producing for over $20+ million in campaigns over the course of my career. Wow!

    img22
    VarsityBooks.com

    It all started with a dream of taking textbook sales online. $40 million dollars and 5 years later, Mr. Bezos told us to hold his beer.

    He came, he saw, he conquered. Our web and mobile platforms were a mess as we were expanding to new cities. Pete was able to come up with a plan to help us quickly clean it up, reuse most of what we had already done and made it all look beautiful.
    Christie Hines, Hydrogen
    Image